Best practice: Public Relations - How PR can play a key role in asset-raising
The number one strategic priority for hedge fund firms, according to EY’s latest Global Hedge Fund and Investor Survey, is asset growth. It’s not difficult to see why.
Institutionalisation has secured the future of hedge funds, but the industry must further evolve
Reading some of the mainstream financial press, you would be forgiven for thinking that the hedge fund business model is dead.
Assets that offer real opportunities for investors (and PRs)
As much as Donald Trump’s public relations faux pas regarding Gold Star parents has dominated the headlines, we must hope that the real focus will be on the more serious issues...